From the September 2019 edition, the Milan Fashion Week show calendar will be more balanced, to make each day a special occasion. In February 2020, Gucci will open the week and Armani will stage the closing show.
Milan has lost Prada, MSGM and N°21. Giorgio Armani, however, will be there in force, both opening and closing the event, which welcomes four new names: Youser, David Catalan, Edithmarcel and Miguel Vieira.
Giorgio Armani has altered the time and location of its signature menswear show on June 17 in the upcoming Milan menswear catwalk season, significantly helping to anchor the final day of Milano Moda Uomo.
Milan expects to host nearly 500,000 visitors on April 8-14 for the huge, city-wide event, an incredible opportunity for fashion and luxury labels to present countless projects and special initiatives.
According to a study by McKinsey & Co. for the Italian Fashion Chamber, presented on Tuesday in Milan, sustainability has an increasingly decisive influence on buyers’ choices, from retailers to end consumers.
Milan’s big debut this season was at Bottega Veneta, where young British designer Daniel Lee presented a punchy, tough-chic fashion statement, riffing and revolutionizing many of the codes of this brand.