Fashion cars and fashion have always been good friends. Just ask Tommy Hilfiger, who on Tuesday announced a multi-year partnership with Mercedes Benz to be the Formula One world champion team’s official apparel partner.
Digital analytics firm L2’s new report reveals that although US menswear revenues are expected to grow 5% in the next 2 years, few brands are catering to the burgeoning market on their digital platforms.
New York Fashion Week boasts the lengthiest official calendar of any major season anywhere, yet when editors and buyers take their seats on Monday morning the overall feeling will be of attending a season in retreat.
Luxury brands at London’s St Pancras International enjoyed a bumper Christmas season, with like-for-like sales up 10.1% over the period, compared with the 0.6% growth reported by the wider retail sector.
The British cosmetics brand has tapped Indie184 as its new Chief Artistic Officer in a bid to improve its US positioning. The NY artist will help Rimmel tell a story of self expression through a street style campaign.
Coty has launched an on-demand digital personal beauty assistant for the Amazon Echo Show in the UK. Digital innovation with a focus on voice and virtual assistants to be central to company's future strategy