Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Few British fashion boutiques have as much mystique as Browns, the central London emporium which opens April 12 in a swish new location at 39 Brook Street, with an uber-innovative redesign and a sustainable restaurant.
Browns has linked up with the Nordic talent platform Designers’ Nest and has chosen Swedish designer Emma Gudmundson to create a collection that will be sold exclusively in-store and online by the London-based boutique.
As many luxury brands struggle, we spoke to Sergey Arkhangelskiy, boss of Reality technology start-up Wanna – which is working with the likes of Gucci, Farfetch and Puma – and aiming for a 200% growth rate this year.
Few Scandinavian brands have had as much impact of late as Ganni, which just staged a double-header in this February’s edition of Copenhagen Fashion Week. We met the husband and wife CEO and designer to find out more.