The Smiley Company has announced a major shake-up of its Greater China operations and has inked a new partnership deal with Walton Brown. The firm has become Smiley’s exclusive licensing agent in Greater China.
Leading Regent Street fashion and beauty retailers will collaborate with the Royal Institute of British Architects Windows Project to display 10 bespoke installations in their store windows in September.
The south China-based trade show wrapped up its 2016 edition with a 15% increase in visitor attendance, according to organisers. Some 37 countries participated with a 10% increase in international exhibitors.