The American brand, created in 1818, offered up a hymn to the motherland on Wednesday night for its first-ever runway show, as part of Pitti Uomo and inside the Palazzo Vecchio's impressive Salone dei Cinquecento.
With buzzy newcomers and big name label comebacks, plus a slate of special projects and events, Pitti Uomo promises to be a particularly interesting and intense program this season, kicking off January 9 in Florence.
The US men's brand, which will celebrate its 200th anniversary in 2018 across three major cities, plans to accelerate retail operations in China, and rollout a new omnichannel plan that revises current store formats.
This season, the men's tradeshow takes inspiration from the cinema, unveiling a "film festival" theme for January. The return of major names, as well as special events and new collaborations, are all part of the glamour.