The Italian luxury menswear label's perfume line will be launched in Q4 2020 and will be distributed through Lalique’s retail network, with a focus on Brioni’s key markets, among them the USA, Russia, Europe and Japan.
Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
The company set up from scratch in 2014 by luxury group Kering, the industry’s first to internalise its eyewear business, is about to top the €500 million revenue mark, and says it isn’t interested in Safilo.
LVMH unveiled a major new plan on the environment Wednesday, guided by Antoine Arnault. Here, FashionNetwork.com discusses with Antoine all things LVMH, handling multiple jobs and his views on Greta Thunberg.
Brioni has chosen Matt Dillon to be the new face of its new winter 2020 Tailoring Legends campaign, the latest Hollywood A-lister to be connected to the classy gentleman’s marque, founded in Rome in 1945.