The Berlin shows, part of the Premium Group universe, announced a growth in visitor numbers for their winter edition. Premium also showed it has Europe-wide appeal, with 70% of its visitors coming from abroad.
The Bread & Butter show, acquired by Zalando, will finally be back in September, from the 2nd to 4th, and is leaving Tempelhof airport for the Berlin Arena, the same venue currently hosting the Bright and Seek shows.
The collaboration project focuses on sustainability and highlights nine brands that excel in their sustainable and ethical practices. It will also spotlight 30 established brands including Stella McCartney.
In Berlin, getting oriented can be tricky, with the new trade shows (Selvedge Run, Cookies), the moves (Bright), the changes (Bread&Butter), the specialised events (Curvy is sexy)... and Premium and Panorama. A look a...