Hugo Boss expects sales to recover in the fourth quarter, helped by more modern stores and growth in mainland China and ecommerce, after the German fashion house reported falling sales in the US and Hong Kong.
Replay has partnered with the French football team Paris Saint-Germain as its “denim partner”. The Italian brand will dress the team’s players in denim until 2023 as the club continues to explore fashion partnerships.
Thriving demand in mainland China drove sales higher at luxury brand Hermès in the third quarter, helping it offset a slowdown in Hong Kong, and the company said on Thursday that the momentum had carried into October.
Few people are better placed to suggest how fashion, luxury and beauty brands can reach Chinese consumers than Christina Fontana, director of fashion & luxury Europe for Alibaba, the world's biggest e-commerce company.
Boss has overhauled its Parisian flagship on the Champs-Elysées, adopting a new interiors concept. After over six months of renovation work, the German label now has a 1,226 m2 showcase mixing design and digital tech.