There’s been much about the marriage of fashion and fine art at the Paris Fashion Week Menswear, the first purely online season in the history of menswear. Fashion's distance from fine art has rarely looked shorter.
Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.
Outlet malls are continuing to show their resilience across Europe as consumers flock to them and they attract top quality tenants. And London Designer Outlet has announced that Puma will open a 2,365 sq ft store there.
Björn Borg had a good first quarter of the year with its net sales up as much as 11.2% to SEK188.2 million ($19.5 million), although without positive currency effects, the increase would have been a lower 7.1%.
Swedish sports brand Björn Borg has chosen London Fashion Week to unveil its exclusive capsule collection with international pop star Robyn and staged a global launch event at Browns East in Shoreditch.
One would be forgiven for considering this weekend’s London Fashion Week as the Last Fashion Show, as the industry braces for the very real risk of a Brexit no deal and the likelihood of a slow but sure front-row exit.