The BFC has unveiled buy-now-pay-later giant Clearpay as its new Principal Partner for London Fashion Week in a two-year deal that also sees it underwriting all of the BFC talent support initiatives for 2021/22.
The British Fashion Council has signed TikTok as Principal Partner of its returning talent identification scheme NewGen. At the same time, BNPL payment firm Clearpay will also become the event’s Official Partner.
The ethical fashion retailer has announced that the Net-a-Porter founder has joined its board of directors, while Nike vet Sophie Bambuck has been appointed as the company’s first chief marketing officer.
LFW has announced its provisional line-up for February and while many in the industry had hoped that the fashion week and tradeshow season might be closer to normal by then, it’s clear that those hopes were premature.