Italy’s new Culture Minister Alberto Bonisoli made his fashion debut on Tuesday morning inside the storied Salone dei Cinquecento of Florence at the opening of Pitti 94, winning over an initially skeptical audience.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
More big-name brands are launching pop-up stores with a micro-focus on fragrance. It's the latest attempt by firms to boost brand immersion, instore customer experience and lift sales for new and bestselling products.
This summer and autumn, the most important fashion exhibition anywhere is Christian Dior Couturier du Rêve, celebrating 70 years since the New Look. FashionNetwork.com met its curator Olivier Gabet for a personal tour.