As France began to exit its strict coronavirus lockdown, many of its luxury brands also opened their doors, giving sanitary protocols a makeover and testing people's appetite for splurging after the global shutdown.
The luxury industry is assessing the first effects of the relaxation of lockdown regulations in China. Most shops have been reopened since around a month and a different market appears to be emerging after the crisis.
Hermès has weathered the global coronavirus crisis better than rivals, with a 7.7% decline in first-quarter comparable sales, and said business was picking up strongly in China after shops reopened last month.
Hermès will close all its production sites in France until the end of March due to the Covid-19 pandemic. News of the closure, affecting some 40 factories and tanneries, was given with a letter to the group's employees.
Hermès has cancelled its annual Saut Hermès show-jumping event in the Grand Palais, originally scheduled for the weekend of March 20 to 22. Coronavirus also led the house to call off its April 28 cruise show in London.
2019 was a good year for Hermès and the firm remains upbeat, despite a small slowdown in Q4 and the recent coronavirus outbreak. It saw strong performances in RTW, jewellery, Asia, the Americas and the UK.