The health situation makes it impossible to hold a physical event in acceptable circumstances, said the organisers of Frankfurt Fashion Week, who are launching a replacement digital edition called FFW Studio.
Digital wholesale platform JOOR said on Wednesday that it will power key fashion industry events London Fashion Week next month and Premium Berlin in July, as well as a number of autumn fashion events.
Trade show organisers have been forced to cancel the events planned for June, and are reviewing their plans. Among the options, postponements and ramped-up virtual solutions, as the end of lock-down remains uncertain.
More than 3,000 brands and collections will be presented to buyers for the Autumn/Winter 2019/20 season at the Premium, Seek, Panorama and Berliner Salon events. Messe Frankfurt will debut its new Neonyt concept.
New space, new concepts, new owners. Change is part of the daily routine for Premium Group. FashionNetwork.com met with co-founder and managing director Anita Tillmann to discuss the market and the group’s plans.