After partnering with Animal Crossing in fall 2020, the Tommy Hilfiger brand is making another foray into the metaverse with a virtual clothing collection aimed at the avatars of users on the Roblox platform.
H&M — like many other fashion brands — is diving much deeper into virtual fashion and following the successful launch of H&M Looop Island on Nintendo’s Animal Crossing, it’s launching a virtual fashion collection.
Fashion brand Ted Baker is to make its first foray into fashion gaming this month as it puts marketing support behind its AW21 offer. It’s launching its own universe on Nintendo’s Animal Crossing: New Horizons.
Unilever and Procter & Gamble, the world's top two advertisers, are seeking out younger audiences by reallocating some 2021 spending away from traditional TV and into video games, streaming services and media programs.
Burberry has unveiled its SS22 collection and unlike many luxury peers, has shown digitally. It also named a new data and analytics chief, the new post underlining the importance of those functions to the brand.
Ted Baker is launching an experiential marketing blitz with Street Party Sessions, “an immersive, digital-first series of performances by British musicians Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley”.
Four characters from the video game – Doggo, Ramirez, Knight and Banshee – will now be able to don pieces inspired by collections from the French luxury house, which is also releasing physical Fortnite apparel.