The move to using plant-based Materials in place of leather by high-end labels is accelerating and the latest to join an expanding group of brands doing so is Mr P. That’s the in-house brand of the Mr Porter e-store.
It’s being hailed as a world first and will doubtless give Stella McCartney a wider global platform in her drive for fashion sustainability. The designer has launched ‘leather’ clothing grown from mushrooms.
Ethical footwear brand Allbirds has invested $2 million into a material innovation firm, Natural Fiber Welding, and the result is what it claims to be the world’s most sustainable leather alternative for fashion.
Having held the position of general manager of the Europe, Middle East and Africa zone at the business since 2019, Jan Van Mossevelde is becoming global brand president of the VF Corp-owned merino wool specialist.