The sustainable footwear brand has announced that it will be breaking with tradition on Black Friday this year, raising its prices by $1 and donating the extra proceeds to the combat against climate change.
The California-based sustainable footwear brand is launching its debut apparel line and pushing forward with its international expansion efforts, which include the opening of a pop-up in Merci, Paris, in November.
Hot on the heels of its shoes and accessories lines, Allbirds is branching out into new territory with a first ever collection of men's and women's underwear made from natural and environmentally friendly materials.
Adidas and Allbirds are partnering “to push the boundaries of sustainability by setting out to accomplish something that has never been done before: a sports performance shoe with the lowest carbon footprint”.
Allbirds, the San Francisco-based footwear label, has launched its latest carbon-neutral initiative: creating a label for each of its products with an indicator number to reveal the item’s carbon footprint.