Shying away from the oversize installations of previous editions, luxury labels like Gucci, Off-White and Givenchy took advantage of the Milan Design Week to showcase an array of new projects and offbeat initiatives.
The collection, available starting September 10 in select Gucci stores and on Gucci.com, falls under Gucci Décor and is comprised of three different lifestyle verticals: Stationery, Games and Travel & Leisure.
The entire audience was all dressed essentially in conformist black for the latest iconoclastic show video of Balenciaga, a Spring 2022 collection revealed in a show video this weekend that was worn by just one model.
Gucci’s experimentation in the digital world – from la mode to marketing – has extended into a new terrain, NFT, as the house has moved to participate in Christie’s debut online auction named Proof of Sovereignty.
Gucci plans to stage its next runway show in Los Angeles, the first time the Florentine marque has staged a show in the United States in six years. In the label's centennial year, it will hold a catwalk event on Nov. 3.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.