Where were Ben Hecht or Federico Fellini just when you needed them? Gucci’s online TV series whose finale episode premiered on Sunday night didn't set the cinematic world on fire, but its GucciFest sure impressed.
Gucci debuted its fashion TV series on Monday evening, featuring its latest collection, an online innovation entitled Ouverture of Something That Never Ended, jointly directed by Alessandro Michele and Gus Van Sant.
First you had Netflix, now you have GucciFest. In the latest twist in the online direction of fashion, Gucci will reveal its next collection via its own film series in a digital movie festival named GucciFest.
Leave it to Alessandro Michele to make a collection video unlike anything we’ve seen before; one whose cast was composed of the creative team that designed the actual clothes and accessories on display.
Sustainability is having an ever larger impact on the luxury sector and this week Gucci launches its first collection under its Gucci Circular Lines initiative. It will be available to shop on-site from July 1.
Designers are clamoring for a radical change in the fashion system; for less seasons and shows and later fashion week dates. But Carlo Capasa, president of the Camera, still expects to have four Fashion Weeks per year.
One day after Alessandro Michele, creative director of Gucci, revealed on Instagram that the brand would in future stage only two shows per year, the designer called for a reformulation of the fashion calendar.