Diversification, licensing and retail expansion, these are the strategic priorities for the Italian fashion label, which is about to enter China and is launching its first watches line in partnership with Timex.
The 18th edition of Art Basel Miami Beach may not start officially until Thursday, but the worlds of art and fashion are already descending on the Magic City for a week of exhibitions, installations and fashion shows.
After stints at Helmut Lang, Gucci and Bottega Venetta, Bellettini joined Saint Laurent as CEO in 2013 to take it to the next level. She talked about identity, creativity and empowerment at the Vogue Fashion Festival.
The web is brimming with all kinds of content, and labels have understood the appeal of strong visual images and storytelling through uber-curated videos, as shown by the latest ad campaigns by Versace, Gucci and GCDS.