Lingerie specialist Boux Avenue is continuing to expand into new categories and on Monday announced its very first dress collection.
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38 published items with the word (s) or phrase Boux Avenue in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Boux Avenue launches into dresses, unveils new campaign")
Boux Avenue launches into dresses, unveils new campaign -
![]( "Boux Avenue launches first athleisure offer as searches surge")
Boux Avenue launches first athleisure offer as searches surgeContinuing its strategy of responding to current trends, lingerie specialist Boux Avenue has launched its first athleisure collection. It’s a gym-to-street offer of sweatshirts, hoodies and joggers.
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![]( "Amelia Hamlin is new Boux Avenue 'face' as it targets North America")
Amelia Hamlin is new Boux Avenue 'face' as it targets North AmericaUK intimates brand Boux Avenue has named American influencer, model and actress Amelia Hamlin as the new face of the label as it gears up for a move into the key North American market.
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![]( "Boux Avenue Sport campaign urges women to believe in themselves")
Boux Avenue Sport campaign urges women to believe in themselvesBoux Avenue has unveiled its latest seasonal Boux Sport collection and in line with the unusual times we’re living though, it comes with a campaign that rejects the “New year, new you” approach that many brands take.
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![]( "Retailers Missguided and Boux Avenue report lockdown loungewear boom")
Retailers Missguided and Boux Avenue report lockdown loungewear boomTwo UK retailers have highlighted the ongoing importance of loungewear this year with Missguided on Thursday saying it saw a 70% surge in sales of the category while Boux Avenue said most consumers are wearing it.
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![]( "Boux Avenue launches body positive Xmas campaign, sees surging loungewear interest")
Boux Avenue launches body positive Xmas campaign, sees surging loungewear interestBoux Avenue is looking to make the most of the lockdown with the company’s recently-launched loungewear collection helping it as searches for such products surge.
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![]( "Boux Avenue launches online Bra Fit Finder as e-tail shift continues")
Boux Avenue launches online Bra Fit Finder as e-tail shift continuesWe've seen a raft of webstore-boosting new features in recent periods, the latest being from Boux Avenue that has launched an online Bra Fit Finder “for customers to measure their bra size at home in less than a minute”.
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![]( "Boux Avenue, Kappahl focus on all shapes and sizes for new campaigns")
Boux Avenue, Kappahl focus on all shapes and sizes for new campaignsBody positivity is the key phrase for AW20 campaigns and two have just been unveiled that highlight this approach with UK-based lingerie specialist Boux Avenue and Sweden's KappAhl embracing curves.
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![]( "Boux Avenue AW20 campaign has sports focus as demand soars")
Boux Avenue AW20 campaign has sports focus as demand soarsWith activewear a key category during and post-lockdown, lingerie retailer Boux Avenue is continuing its expansion into the active category this autumn and will be putting marketing support behind it with a new campaign.
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![]( "Boux Avenue unveils first unretouched lingerie campaign")
Boux Avenue unveils first unretouched lingerie campaignBody positive campaigns have become a major feature of the intimates category in recent years and this week Boux Avenue said it has launched its first unretouched lingerie campaign.
