Zalando profitable in 2014
Last year, Germany's leading online fashion generated a turnover of 2.2 billion euros, up 26%. An increase that was seen as much in Germany, Austria and Switzerland (DACH), with 1.2 billion euros (+ 17%), as the rest of Europe, with 900 million (37%).
This increase follows the impressive 52% jump in turnover in 2013. In terms of profit, the company posted earnings before interest and taxes of 82 million euros, far from the losses of 109 million euros recorded one year earlier. Its profitability was seen in the DACH region, where its profits rose from 8.2 to 8.3 million euros, as well as by the reduction in its losses from 99.1 to 11.6 million euros in the rest of Europe.
Mobile devices now account for 48% of its traffic, with peaks of 60% during the holidays. M-commerce, which already made up 27% of sales in 2013, now accounts for some 42% of the site's sales, with 7 million downloads of its app by the end of 2014.
The end of the year largely supported the positive results. The last quarter generated 666 million euros in sales, up 21%. Adjusted EBIT was 66 million euros, up 9.9% overall and up 12.3% for the DACH region.
The company now boasts 14.7 million active customers, with 600,000 new active customers in the fourth quarter alone. With 1,500 brands, recently joined by Asos and Gap, the site operates in fifteen European countries, and receives 100 million monthly visits.
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