×
2 515
Fashion Jobs
HEAD OFFICE
Information Security Analyst (Cloud), Secure by Design
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Senior Performance Marketing Manager - 12 Month Ftc
Permanent · LONDON
DR. MARTENS
Retail Regional Manager - UK
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
la Mer, Bobbi Brown And Darphin - Consumer & Business Analyst
Permanent · London
AESOP
CRM Director, Global
Permanent · London
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
STELLA MCCARTNEY
Art Director
Permanent · LONDON
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
JOHN LEWIS
Team Manager, Operations
Permanent · LONDON
MAJE
Assistant Area Manager - London
Permanent · LONDRES
PRETTYLITTLETHING
Cyber Security Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buyer
Permanent · MANCHESTER
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
Published
Feb 16, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

YouCam Makeup named Google Play “Editors’ Choice”

Published
Feb 16, 2018

Perfect Corps.’ makeup try-on app picked up Google Play’s “Editors’ Choice” approval this Wednesday, along with selfie editing app YouCam Perfect, cementing AR and AI technology’s position as a force to be reckoned with in the beauty industry.


YouCam Makeup and YouCam Perfect have over 3.4 million five-star ratings in Google Play - Perfect Corp.


The apps have been downloaded 470 million times globally and have racked up over 3.4 million five-star ratings in Google Play between them.
 
“The honor of ‘Editors’ Choice’ shows that Perfect Corp. delivers the highest quality and the most dynamic beauty AR apps to users who want to enjoy a seamless cosmetics discovery, trial and shopping experience”, said Perfect Corp. CEO Alice Chang in a release, “Our team is committed to pushing the boundaries of AR & AI technology through continued innovation in the beauty tech space.”

It is the second time in three months that YouCam Makeup has received recognition from Google Play, as the app won the platform’s “Best of 2017” award for “Most Innovative App” in December of last year.
 
The app uses patented AR and AI technologies that incorporate facial recognition, 3D renderings, skin tone analysis, and texture matching to give users a realistic makeup try-on experience, featuring real branded products.
 
Recent brand partners have included Estée Lauder, Lancôme and Swarovski, and YouCam Makeup also paired up with Maybelline this month for a New York Fashion Week experience allowing users to experiment with beauty looks hot off the catwalk and purchase the related products from within the app.
 
AR and AI technology are fast becoming indispensable marketing tools in the beauty industry, with a number of brands investing in research and partnerships with existing platforms. Shiseido, for example, acquired AI company Giaran last November, hoping to develop new digital experiences, while Coty tried a streamlined no-app approach this month, launching an in-browser platform for its CoverGirl brand.
 
Both YouCam Makeup and YouCam Perfect are available to download on Google Play and in the App Store.

Copyright © 2022 FashionNetwork.com All rights reserved.