Yoox Net-A-Porter joins Walpole alliance

By

Barbara Santamaria

Published
Dec 15, 2016

Yoox Net-A-Porter has become the latest member of Walpole, a unique alliance of businesses that includes some of Britain’s most luxe names such as Burberry, Harrods and Alexander McQueen.

The luxury fashion group has been invited to join as an international member, with its brands Net-A-Porter, Mr Porter and The Outnet listed as individual members. Each will actively participate in the community.

Walpole chairman Michael Ward welcomed the new members and said the group has “revolutionised the online luxury fashion industry”.

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“Many of the qualities of British luxury such as creativity and expert know-how that Walpole promotes, protects and develops reflect those at the core of YNAP’s strategic ambitions: we thrive on a combination of customer-centric innovation, content and impeccable service,” said group director of corporate and financial communications Bruno-Roland Bernard.

The two companies will work closely to nurture new talent and drive growth in the UK luxury industry, which is estimated to be worth over £32 billion.

Other Walpole members include Mulberry, Jimmy Choo, Charlotte Olympia, Bremont, Farfetch and Selfridges.