Yoox accelerates monobrand business with Richemont labels

By

Dominique Muret

Published
May 13, 2015

Yoox Group is focusing on its business as an e-commerce provider by multiplying collaborations with new prestigious clients. As it prepares to merge with Net-a-Porter, the e-commerce subsidiary of Richemont, the Italian online fashion sales site has announced an agreement with Alfred Dunhill and Chloé, two brands owned by the Swiss luxury group.

On May 8, 2015, Richemont International and Yoox signed “a letter of intent for a five-year global partnership for the set-up and management of the Chloé and Alfred Dunhill online flagship stores," the group said in a statement upon the publication of its quarterly results. 

Yoox Group has also announced that it has finalized a six-year agreement to manage Karl Lagerfeld’s e-store in Europe, USA and Japan, while, last February, it debuted Lanvin’s online store in the same countries. Lanvin has also been active in China since March. 

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Finally, McQ, Alexander McQueen’s secondary line, launched its online store on April 14 in Europe, the United States and in key countries in Asia-Pacific, including China. The number of single-brand e-commerce sites managed through the joint-venture with Kering thus now amounts to 8. 

As of March 31, 2015, Yoox Group managed the e-commerce business of 38 brands. Its monobrand business represented 28.5% of its total turnover, or 42 million euros generated in the first three months of the year, up 18.6% compared to Q1 2014.