WP Lavori in Corso is launching into luxury retail with WP Relais

By

Olivier Guyot

Published
Apr 23, 2015

The Italian group, license holder for Woolrich John Rich & Bros and which distributes Barbour and Palladium in Italy and has its own network of stores, is creating an upscale hotel chain. WP Relais will draw on the charms of the Italian regions but also in the local cultures and gastronomy.

Two houses in the Tuscan countryside, an 18th century manor in Puglia, and apartments at the heart of Florence: for its start in tourism, WP Lavori in Corso (WP Work in Progress) is opting for a luxurious discovery of Italy.

The Italian group is launching the WP Relais chain with three very upscale locations. The aim of the initiative is to promote and protect the environment and the traditions of the surroundings where these accurately restored resorts are based, helping tourist immerse themselves and discover the very diverse and unique local lifestyle, philosophy and traditions.

The group plans on developing its network and has already announced two new locations for 2016, with a villa on Pantelleria Dammuso, the Italian island off the coast of Tunisia, and a second top tier site in Puglia.

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WP Lavori in Corso distributes Barbour, Blundstone and Palladium in Italy and holds the license for Woolrich John Rich & Bros. It also has its own network of some ten stores multibrand stores in Italy and sets up Woolrich John Rich & Bros stores on an international level.