×
515
Fashion Jobs
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD

Who’s Next - Première Classe unveils new formats for a transitional edition

Translated by
Isabelle Crossley
Published
today Sep 4, 2018
Reading time
access_time 3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Frédéric Maus, the new CEO of WSN Développement, told FashionNetwork.com in July that the upcoming edition of the Who’s Next - Première Classe trade show will be “a transitional edition”. This time, the event will run from September 7 to 10 and will reveal hints of what is to come in January when the event will host an edition that will see all of the current development come to fruition.


 
While waiting for it to fully take shape in the eyes of fashion professionals, exhibitors, and visitors, changes are already being put into place with a new approach that intends to better cater to current consumption trends. For the upcoming spring/ summer 2019 collections presentation, Who’s Next - Première Classe will opt for a “concept store” format. Inspired by the approach of multi-brand businesses that have diversified their offerings, the event will highlight more categories of highly marketed products and a host of collectives and small brands that will add intrigue and diversity for boutiques.

The visit plan of the event, which has the theme “Africa Street”, has not been fundamentally changed in regards to big businesses but the “Fame” section in Hall 2.2 and the “Who’s Next” section in Hall 4 for ready-to-wear will host 600 brands while the 750 Première Classe accessories representatives will be located in Hall 3 and it is in this way that the event’s navigation will be enriched.

For the “Who’s Next” section, which is strongly focused on the women’s fashion market, will also include a small selection of urban brands and create a special space for young designers and notably, also a space for beachwear where around 30 up and coming brands will exhibit.

On the other side of the central isle of the Exhibition Park at the Porte de Versailles, on the Première Classe side, visitors will discover a “Villa Beauté” area which will comprise 20 exhibitors. Complimentary potential hit products will be on offer and the buyers and multi-brand retailers will also discover the “Mix & Mixte” section in Hall 3. Easily marketable products such as on-trend sneakers and backpacks that will catch the eye of consumers with clever concepts. Finally, another section will feature this season which is “Fine Jewellery”. This section will bring together fine jewellers as concept stores and affirm their high-end positioning without being inaccessible.


Who's Next-Première Classe has launched a new app for the upcoming September 2018 edition - WSN Développement

 
In total, around 1,300 brands will make up this season’s offer and offer inspiration to the event’s visitors. The upcoming event will be refined through the new direction conceptualised and put in place by WSN Développement with Emily Tepper Tarac in charge of ready-to-wear and Sylvie Pourrat in charge of accessories. The event’s objective is to better meet the demands of the market and to anticipate its evolution.

For the first time, Officiera will organise a new internal organisation at the trade show focused on “client success”. The organisation will re-design the relationships between the event’s participants, visitors, and exhibitors. The first step in the direction of simplifying their experience has been the creation of an app. Developed with a new partner, Swapcard, the app aims to help facilitate movement through the event, and comprise a tool to enable direct contact with exhibitors. The app is already available for download on the App Store and Google Play and it will be accompanied by a messaging service that will remain active after the event finishes on September 10 to facilitate the continuation of the fruitful networking that will hopefully take place with this edition.
 

Copyright © 2020 FashionNetwork.com All rights reserved.