Jun 14, 2016
White Stuff launches German website
Jun 14, 2016
White Stuff, the British lifestyle and clothing retailer, has introduced its first native language website, in Germany.

White Stuff says the new transactional site offers a "genuine, local shopping experience" and is managed in-house. The retailer recruited a number of German-speaking roles across the business and the site will have a full digital and offline marketing campaign.
Orders will be shipped from the UK, but White Stuff has a German based facility for returns. The company has also introduced two new shipping thresholds and now offers free standard delivery for orders over €50, and free express delivery over €150.
Head of e-commerce, and the project's leader, Ben Mercier, says: 'As a multichannel player with two stand-alone shops in Germany already and a roster of further shops opening in the next 12 months, a German website seemed like a natural progression, enabling us to market products locally, in the native language and currency.'
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