Westfield London launches new campaign to celebrate 10th anniversary
Westfield London has unveiled a star-studded campaign to celebrate the imminent opening of its £600m extension and its 10th anniversary.
The mall’s extension will launch this month, kicking off the start of a phased opening with several events taking place in spring and summer ahead of Westfield London’s 10th anniversary in October.
The expansion will transform the centre into the largest retail destination in Europe, with a total of 450 stores.
TV personality James Corden, cooking star Nigella Lawson, fashion model Adwoa Aboah and Muppet character Miss Piggy have been enlisted to star in the new campaign ‘Meet the New Neighbours’, celebrating the breadth of offers from fashion, entertainment and food at the centre.
Produced by creative communications agency Portas, the collaboration supports the new retailers, leisure operators and restaurants moving into Westfield London throughout 2018.
Myf Ryan, chief marketing officer for Westfield UK & Europe, said: “We are absolutely thrilled to reveal our eclectic, playful and dynamic collective for the ‘Meet the New Neighbours’ campaign. Each individual personifies our commitment to bringing the best of entertainment, food, and fashion to W12. We very much look forward to seeing the new neighbours feature across London throughout the year to mark Westfield London’s expansion and 10th anniversary.”
The campaign launches in press, digital, social, OOH, PPC and in-centre on Friday and will run until November.
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