×
6 413
Fashion Jobs
DR. MARTENS
Employee Relations Manager UK & eu
Permanent · LONDON
NEXT
Stock Coordinator - Lincoln Valentine Retail Park
Permanent ·
HARVEY NICHOLS
Facilities Manager
Permanent · LEEDS
FRASERS GROUP
Performance Marketing Manager
Permanent · STRETFORD
RAINS
Category Sales Manager, Bags And Accessories, UK
Permanent · LONDON
PRIMARK
Retail Construction Project Manager
Permanent · READING
ASOS
Finance Manager
Permanent · LONDON
L'OREAL GROUP
Lancôme, Deputy Business Manager, 1.0, Peter Jones London
Permanent · London
L'OREAL GROUP
Kiehl's Solo Account Manager, 1.0, Tunbridge Wells
Permanent · Royal Tunbridge Wells
NEXT
Sales Manager - Nottingham Giltbrook
Permanent · NOTTINGHAM
NEXT
Delivery Coordinator - Icon o2 Clearance
Permanent · LONDON
NEXT
Delivery Manager - Glasgow
Permanent · GLASGOW
NEXT
Delivery Coordinator - Newry Quays
Permanent · NEWRY
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
ESTÉE LAUDER
Tom Ford - Assistant Business Manager - Harrods - 37,5hrs
Permanent · London
DR. MARTENS
Retail Operations Coordinator
Permanent · SHANG HAI SHI
EVERLAST GYMS
General Assistant (Cleaning Team) - Everlast Gyms
Permanent · CARLISLE
FLANNELS
Management Opportunities - Flannels
Permanent · CHESHUNT
FRASERS GROUP
Warehouse Training Partner - Evening/Back Shift
Permanent · SHIREBROOK
FRASERS GROUP
Warehouse Training Partner - Night Shift
Permanent · SHIREBROOK
CRAIG GREEN
Product Manager
Permanent · LONDON
JOHN LEWIS
7.5t c1 Driver Installer
Permanent · THEALE
Ads
Published
Jul 6, 2014
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Wacoal Group officially establishes European subsidiary

Published
Jul 6, 2014

Since it was founded in 1946, Wacoal has intended to become a major player on the international market. The Japanese company is now taking another step on that path. Wacoal, which has 22 offices worldwide, has just announced the creation of “genuine” European subsidiary, as operations on the continent until now have primarily been carried out through its Asian and American bases.

It’s a logical step, as it follows the acquisition of the British company Eveden two years ago - its first foray into Europe, which will now help in shaping the new European subsidiary.

Wacoal spring-summer 15, its first collection managed from Europe for the European market. Photo: Wacoal.


A Wacoal spokesperson has stated that the acquisition of Eveden (Freya, Fantasy, Elomi, Huit ...) corresponded to "the desire to find a well-established European partner that would enable them to develop in Europe".

While its expansion into the U.S. began in the early 90s and has gone rather well, Europe has been more of a challenge for the Japanese brand. The idea now is to kick things into a higher gear on the European market.

In that context, Wacoal Europe is planning to come out with its own collection for spring-summer ’15. The design department from what was formerly Eveden will rely on fundamentals established by Wacoal, but intends to respond better to the specific desires of European customers. The pieces designed for Europe will nevertheless become available on the American and Asian markets in order to supplement their range, as the group would like to be as internationally oriented as possible.

Wacoal’s European subsidiary will be officially renamed Wacoal Europe instead of Eveden beginning on January 2015 and will be led by Tracy Lewis, Eveden’s current head, who is based in London.

Copyright © 2023 FashionNetwork.com All rights reserved.