Victoria Beckham spotlights artwork by Eddie Peake in flagship store

By

Barbara Santamaria

Published
Nov 20, 2015

The walls and windows of Victoria Beckham’s flagship store on 36 Dover Street have been used as a blank canvas by acclaimed artist Eddie Peake, who created a vivid and irreverent installation called “Courgettes”.

On display until January 3rd, 2016, the artwork uses vivid acrylic paint to form an intriguing, perplexing sentence. Considering ideas surrounding language – the immediacy of words, conflicts of communication, and meanings lost in translation – Peake's work looks at the gaps in language, and seeks to exploit them.

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The collaboration continues Victoria Beckham’s exploratory journey as a space that highlights contemporary British artists. The luxury brand has worked in the past with London-based visual artist Shirazeh Houshiary on a Christmas tree and with acclaimed set designer Andy Hillman.