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Published
Nov 3, 2011
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VF takes control of its brands in India

Published
Nov 3, 2011

After five years of collaboration with Arvind Limited through a joint venture, VF Corp. takes control of its brand on the Indian market. Since 2006, the American company was associated with the Indian company through its subsidiary, VF Mauritius.

VF Corporation
Stunt-campaign image - Photo: Wrangler

”Our brand’s presence is strong in India and this is the right time for us to take full control of the brand,” VF CEO Erci Wiseman, said in a statement. Being well-established in it largely thanks to Lee and Wrangler, the Indian market will be fecund ground for our future growth in the Asia-Pacific region. This 5-year objective will begin to come into focus and into development internationally and especially in Asia.

Another decision, which was surely strategic in nature: last September, PVH Corp had repurchased 50% of Arvind Limited, Tommy Hilfiger’s partner. Whether VF looked favorably upon this, is questionable.

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