Versace launches contest for fans

By

Dominique Muret

Published
Apr 1, 2016

You’re in Beijing, Hong Kong, Milan, New York, Paris, Sao Paulo or even Tokyo? In that case, get your hands on a good camera and use your gift for observation - you’re ready to participate in the “7 Bags for 7 Cities” contest launched by Versace. 

It couldn’t be more simple to participate. All you have to do is post an image that represents “something unique and special”, captured in one of the 7 destinations, at palazzoempire.versace.com, until Mai 16.
 
In a news release, the fashion house explains that “Versace will select an iconic image for each city. The photos will be used to personalize a new Palazzo Empire bag, in order to celebrate each metropolitan.” Then the new bag models will go on sale in the 7 cities, limited to ten pieces each.

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This is a way for the brand to reinforce a dialogue with its clients as well as to communicate and to create a desire to potential buyers.
 
“With this contest, the fashion house is putting its customers in the center by making them an active part of the creative process,” explains the brand.
 
The cherry on the cake is that contest winners will be invited to the Versace womenswear spring/summer runway show in Milan, in September.