Versace creates interiors for new luxury London homes
Italy's Versace Home will create the lobby, amenities and interiors for a new luxury development in London, the Aykon Nine Elms.
The 50-storey, 360-unit tower will be located in the Nine Elms regeneration area right next to Battersea, and will be the first private residence project of scale in London to be fully designed and conceptualized by a luxury fashion house.
Gian Giacomo Ferraris, CEO of Versace said: “Versace is synonymous with fashion and luxury and its participation in the real estate business provides the opportunity to fully experience the Versace lifestyle. In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with Dico UK Property Holdings Ltd and Damac, we bring the ultimate expression of Versace’s lifestyle to the very heart of London.”
Amenities will include a state of the art gymnasium, indoor swimming pool and spa, an owners lounge, children's play area, roof garden and cinema, all designed by Versace Home. Not to mention its close proximity to the luxury shopping destinations of Knightsbridge and Mayfair, Chelsea and the planned Linear Park.
The real estate market in London continues to grow and has a solid year-on-year price growth of circa 6%.
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