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Published
Jul 7, 2016
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Van de Velde posts 0.4% rise in H1 turnover

Published
Jul 7, 2016

Consolidated turnover at Van de Velde, the Belgian lingerie retailer that has brands PrimaDonna, Marie Jo and Andres Sarda, rose only slightly in 2016's first half, up 0.4%, from €113.4m to €113.8m.


On a like-for-like basis, the consolidated turnover was up 2.6%. The company says it saw a 5.8% growth in wholesale turnover, with growth continuing in both lingerie and swimwear. Pre-orders for the second half of the year are higher than the same period in the previous year.

In the US, Van de Velde saw a decrease of retail turnover by 17.7% on a comparable basis. Total retail turnover in the country declined by 27.7% due to the closure of loss-making stores.

The company saw growth of retail turnover in Europe by 5.3%, especially driven by growth on comparable basis in the Netherlands (7.6%)and the UK (5.5%). However, total retail turnover in Europe declined by 3.9%, due to closure of loss making stores and conversion of owned into franchised store.

Van de Velde also announced that it has appointed Yan Aerts its new International Retail Director. He previously worked for Mexx for more than 15 years, and will start his new role on September 1. Yaerts will be responsible for the further development of retail within Van de Velde. This in close collaboration with wholesale and all new channels, the company stated.

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