Urban Outfitters launches 'Pride' collection in support of the GLSEN
Urban Outfitters on Monday announced the launch of its UO Pride collection, benefitting the Gay, Lesbian, and Straight Education Network (GLSEN). The collection marks as the retailer’s second collaboration with the organization.
The 7-piece capsule is comprised of graphic t-shirts, a long sleeve t-shirt, tapestry and two baseball caps, featuring the word ‘Pride,’ graphics of hands forming a heart, and phrases such as “Love is love.”
To support the launch, Urban Outfitters tapped indie rapper Taylor Bennett to front the campaign and serve as an official ambassador. The retailer will be hosting Pride events at local stores in June and July, including in Chicago on June 23 at its North State Street store where Bennett will perform.
“UO is thrilled to build upon our annual celebration of Pride through this collaboration with GLSEN and Taylor Bennett,” said Stacey Britt Fitzgerald, Urban Outfitters’ Global Director of Creative Marketing. “GLSEN’s work is vital in the creation of safe spaces for LGBTQ+ young people and we are honored to contribute to their mission through the sales of the UO Pride collection.”
The 21-year-old who came out as bi at the beginning of the year partnered with Urban Outfitters for his music video “Roof Gone” from his album, Restoration of an American Idol, which came out in February. The retailer sponsored the video that will release on YouTube in mid-June.
The UO Pride collection is available at all Urban Outfitters locations in North America and online. Prices range from $24 to $39, and 100% of the proceeds will go to the GLSEN.
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