Urban Decay opens first regional store in the UK
Cosmetics brand Urban Decay, part of L’Oréal, has opened its first UK standalone store outside of London, at Meadowhall shopping centre in Sheffield.
The brand has take up residence in a 554 sq ft store located on The Arcade, adjacent to River Island and Zara on the Upper Mall.
Urban Decay has only four stores in the UK, of which three are based in London.
Meadowhall shoppers are now able to choose from a wide range of lip, eye and nail colours as well as other makeup and body products. Also the brand’s collaboration with singer Gwen Stefani is available at the new store.
Meadowhall shopping centre is partly owned by British Land, which announce recently plans to submit a planning application to create a £300 million Leisure Hall at the shopping centre.
A £60 million internal refurbishment of the centre is also underway and due to complete in 2017.
Richard Crowther, Asset Manager for British Land, said: “Urban Decay is a prominent international brand and is a unique addition to our retail offer and we are delighted to have secured the brand’s first store outside London. Their decision reinforces our status as the region’s leading retail destination and a location in which contemporary brands are eager to secure space. This in turn creates a place where people prefer to shop, eat, and enjoy a full day out.”
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