Urban Decay & G.H. Bass choose Carnaby Street for their first UK flagship

By

Barbara Santamaria

Published
Jun 30, 2016

London pedestrianised shopping street Carnaby Street is expanding its retail mix this summer with the arrival of two new international brands.

L’Oréal- owned cosmetics label Urban Decay is set to open its European flagship store at 44 Carnaby Street, stocking exclusive items for the 1,000 sq ft store as well as early release product launches. As well as a sales area, Urban Decay’s Soho home will also house a social space for blogger events and photo shoots.

Joining Urban Decay is American footwear and apparel brand G.H. Bass. Opening this week at 35 Beak Street, the brand’s first global store marks its 80th year anniversary. The 600 sq ft unit will house G.H. Bass’ iconic male and female footwear and accessories collections, which have captivated several high profile clients over the years. Its range of fans include Michael Jackson, Steve McQueen and Audrey Hepburn, as well as modern day icons such as Suki Waterhouse, Taylor Swift and Emma Roberts.

Urban Decay and G.H. Bass join other openings in Carnaby area, including True Religion, Traditional Weatherwear and Spanish menswear brand Scalpers.