Uniqlo strengthens ties with Disney

Together with Disney Consumer Products, the Japanese brand this week unveiled a new global collaboration that aims to add a touch of Disney enchantment, Marvel action, Star Wars adventure, and Pixar creativity to everyday Uniqlo LifeWear fashions. The initiative will also include innovative new products, pop-up stores and in-store and online customer experiences.

“We want to help everyone's dreams come true," said Tadashi Yanai, Chairman, President and CEO of Fast Retailing, the holding company that owns Uniqlo. "I am thrilled at this opportunity to collaborate with Disney Consumer Products to lead the way in retail innovation. I look forward to bringing together LifeWear and the magic, excitement and adventure of Disney, Marvel, Star Wars and Pixar to deliver enjoyment to customers all around the world through our products, customer service and shopping experience," said the executive in a press release.

The "Magic for All" initiative, which will be introduced to customers at the ultimate Disney Fan Event, D23 EXPO in August, will include a range of t-shirts, jackets and sweatshirts featuring Mickey and Minnie Mouse, and other popular Disney characters from Star Wars, Pixar Animation Studios' Toy Story, Marvel's Avengers and Disney's Frozen. The collaboration will also unveil a limited edition t-shirt collection featuring art by John Lasseter, Chief Creative Officer of Disney and Pixar Animation Studios.

Ads

Shoppers will be able to experience the world of MAGIC FOR ALL for the first time with the launch of a concept store in Shanghai at the end of September. Currently under construction, it will occupy the 5th floor of the five-storey Uniqlo flagship store, which is Uniqlo's largest worldwide.

Uniqlo began its relationship with Disney Consumer Products in 2009, when the company launched its first collection of t-shirts featuring the iconic Disney characters, Mickey Mouse and Minnie Mouse.

This year the Japanese company also announced "friendship in Disney-Pixar movies" as the theme for its annual t-shirt Grand Prix 2016 Design Contest.

Written by Barbara Santamaria