×
2 026
Fashion Jobs
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Location - 15Hours / 3 Days - Part-Time, Permanent
Permanent · Exeter
ESTÉE LAUDER
Clinique - Consultant - Sutton Coldfield, Beatties - 15 Hours - Part-Time, Permanent
Permanent · The Royal Town of Sutton Coldfield
ESTÉE LAUDER
Clinique - Consultant - Leicester, Boots - Fosse Park - 15 Hours - Part-Time, Permanent
Permanent · Leicester
YVES SAINT LAURENT UK LIMITED
Saint Laurent HR Manager UK, Ireland & Netherlands
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hof Bluewater (35 Hours)
Permanent · Dartford
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols, Edinburgh
Permanent · Edinburgh
ESTÉE LAUDER
Origins - Online Trading Manager - Brand Site
Permanent · London
Advertisements
Published
Apr 3, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Under Armour launches its first European advertising campaign

Published
Apr 3, 2012

Under Armour is strengthening its presence on the European market. The American sportswear brand, which built its reputation on sports support garments and today also offers shoes and accessories, is launching its first marketing campaign, mainly on the internet. For the past two seasons the brand has been building a team of athletes to act as its ambassadors.


Under Armour’s campaign will also be featured in-store at Go Sport / Photo: DR


The European branch of Under Armour teamed up with advertising agency Make Amsterdam to come up with its first European advertising campaign.

With the headline “New Battles, New Armour, Our technology for your challenges”, the team has concentrated on the brand’s sports ambassadors and has come up with challenges for them. The campaign has a notably British influence: recent champion of the Six Nations with Wales, rugby player Jamie Roberts faces a training session with martial arts champion, Chloe Bruce, whilst with the Euro championship just around the corner, English footballer Bobby Zamora takes on a player of Sepak Takraw (a cross between football and volleyball). Let’s not forget the international stars: queen of downhill skiing Lindsey Vonn will be training with a Shaolin monk practiced in Kung Fu.

In France the ads will be featured in the press, most notably in Midi Olympique, but will also feature in-store: Go Sport, for example, will have window displays on the theme. The brand has also recruited a community manager for each country to increase its visibility on the internet.

Copyright © 2021 FashionNetwork.com All rights reserved.