Ugg and 3.1 Phillip Lim officially launch men's collaborative collection
Ugg on Monday launched Ugg x 3.1 Phillip Lim, a limited edition men’s collection made in collaboration with designer Phillip Lim. The collection was first announced in January.
Lim put his modern spin on the classic Ugg boot for the collection. The six-piece Ugg x 3.1 Phillip Lim collection, which retails between $250 and $350, is comprised of duck boots and zip boots reimagined by Lim and feature hardware zippers, flannel wool materials, muted and pop color palettes, and neutral and plaid designs on water resistant calf and ankle length boots.
“I wanted to collaborate with UGG because I felt that together we could create a collection that would inspire a laid-back sense of cool,” said Phillip Lim. “The approach stemmed from my California roots and memories of wearing UGG—a pure expression of unexpected fun and casual elegance.”
To celebrate the launch, Ugg and Phillip Lim held a private performance by folk-pop duo Girlyboi at The Crow’s Nest in Montauk, NY. In addition, Lim creative directed a supporting marketing campaign that was shot by But Sou Lai and features Paolo Rodan, Joseph Matick of Girlyboi, Olan Prenatt, Nam Garsinii and Andoni Anastasse.
Prior to collaborating with Lim, the Deckers brand partnered with Teva and Preen by Thornton Bregazzi on shoes and with Alexa Chung on a campaign for the Classic Boot.
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