UBM enters partnership with trend forecaster Fashion Snoops
As per the partnership, Fashion Snoops will provide clear, consistent inspiration and direction on key fashion trends and topics to assist UBM Fashion customers. The partnership will create one cohesive voice across all UBM Fashion trade shows, lay the foundation for each show to develop its own unique trend direction, and develop educational materials in the form of trend galleries, boards, buyer guides, website articles and seminars.
"As the leading trade show producer for the US fashion industry, UBM Fashion is dedicated to helping the industry grow and prosper. Our commitment is to provide the industry with an exciting, elevated show experience that is educational, inspirational and aspirational, which is why we are so excited to have partnered with Fashion Snoops. Now UBM Fashion's 10 marketplaces and 22 show brands will present one clear and compelling set of fashion trend directions to the entire industry," said Mike Alic, Managing Director, UBM Fashion.
Fashion Snoops is comprised of a team of 50 experts and 100 international analysts that help brands and companies identify and act on trends and relevant cultural movements. The agency has been a key partner for the Magic shows in Las Vegas this week.
Lilly Berelovich, President - Chief Creative Officer, Fashion Snoops, added, “Unifying the trend direction across all shows will allow UBM to send to the market cohesive messaging that brands and buyers can stand behind and invest in."
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