Consumers have taken a “direct hit” as the cost-of-living crisis eats into their Christmas finances and that’s going to dent their fashion spend, a new study from tax, audit and consultancy firm RSM claims.
The majority of young consumers expect brands to be socially committed. An approach, presented in Paris during the Fashion Reboot and conducted by the IFM, provides the key to understanding their expectations.
Already a big attraction on London’s Oxford Street, the JD Sports flagship store has upped its game – literally. Using augmented reality (AR), the retailer has transformed the store’s facia into an arcade machine game.