Triumph launches new campaign to help women "Find the O ne"
Last year, lingerie company Triumph introduced its "Stand Up for Fit" campaign, which measured 380,000 women for their correct bra size, up from the original target of 100,000. This year, Triumph is aiming even higher.
The latest Triumph campaign, "Find the One," wants to help women find the perfect fitting bra and targets 500,000 women. Six fashion and lifestyle bloggers and a beauty expert have endorsed the campaign and appear in a global campaign film. They include blogger Liberty London Girl (Sasha Wilkins) and Sali Hughes of Sali Hughes Beauty.
Triumph has also developed the "Find the One" hub, an "accessible, informative and feminine online environment" that lets users get advice, book a bra fitting and buy the ideal bra for them.
Eszter Szijarto, Head of Brand Marketing at Triumph, comments: "'Find the One' empowers women to discover the joys of the perfect bra. At Triumph, we care deeply about helping womens' confidence to shine through and our aim is to bring this feeling to as many ladies as possible."
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