Topshop launches in-store customisation service
High-street label Topshop launched on Thursday at its Oxford Circus store a pop-up concession by Hand & Lock, which offers a monogramming and hand-embroidery service.
Topshop customers will be able to choose from a range of fonts, sizes, colours and positions to give their denim pieces purchased in store a personal touch.
Additionally, a specially designed collection of patches and motifs will be available from February 4.
The pop-up store will run until the end of February, and offer the service from £5 per small letter to £15 per large letter.
Hand & Lock is a company that provides hand-embroidery services since 1767. It covers a wide range of niche markets from Civilian and Military Regalia through to Ecclesiastical and Couture, specialising in bespoke, individually crafted embroidery.
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