Topshop features Kate Bosworth in Christmas campaign
Kate Bosworth stood on a piano, wearing a red sequined dress and singing Winter Wonderland. This is what British retailer Topshop has conjured up for its Christmas campaign, seen below.
'I think Kate looks effortlessly cool in this film,' she said. 'Her voice is spellbinding and I can imagine every girl will want to be wearing Topshop this Christmas when they see her performance,’ says Kate Phelan, Creative Director at Topshop. The dress worn by the actress is the result of collaboration with the Topshop design team. The dress, along with the shoes, will be available to order from the website in February but her make-up look is available on the site now.
To create a buzz around the film, Topshop is hoping to make Kate’s rendition of the song a hit this Christmas. The song will be available to download from iTunes, Shazam and Spotify. As for the campaign, the video will be broadcast across social media networks, the Topshop website, in cinemas and on screens in Topshop stores.
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