×
2 254
Fashion Jobs
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 21 Hours - Part Time - Permanent
Permanent · Cambridge
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Crawley - 13 Hours - Part Time, Permanent
Permanent · Crawley
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford Street - 22.5 Hours - Part Time, Permanent
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots-Hampton, Peterborough - 11 Hours - Part Time, Permanent
Permanent · Peterborough
ESTEE LAUDER
Clinique - Consultant - Heathrow, Terminal 4 - 18 Hours / 3 Days - Part-Time, Permanent
Permanent · Longford
ESTEE LAUDER
Clinique - Consultant - Boots, Ballymena - 9.5 Hours / Week - Part Time, Permanent
Permanent · Ballymena
ESTEE LAUDER
Mac Cosmetics -Media And Advertising Manager
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Manchester, Handforth - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Lisburn - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Lisburn
ESTEE LAUDER
Clinique - Consultant - John Lewis, Oxford Street - 37.5 Hours - Full Time, Permanent
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots - Fosse Park, Leicester - 28 Hours / Week - Part Time, Permanent
Permanent · Leicester
ESTEE LAUDER
Clinique - Consultant - Boots, Aylesbury - 30 Hours - Full-Time, Permanent
Permanent · Aylesbury
ESTEE LAUDER
Estée Lauder Companies Multi-Brand - Clinique & Origins Consultant - House of Fraser, Manchester - 14.25 Hours / Week - Part Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 35 Hours - Full Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Livingston - 15 Hours - Part-Time - Permanent
Permanent · Livingston
VIVIENNE WESTWOOD
Buying Admin Assistant
Permanent · LONDON
STELLA MCCARTNEY
Treasury Analyst
Permanent · LONDON
STELLA MCCARTNEY
Business Intelligence Analyst
Permanent · LONDON
URBN
Urban Outfitters Studio Coordinator- London, UK
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Galway, Brown Thomas - 22.5 Hours / 4 Days - Part-Time, Permanent
Permanent · Galway
Ads
Published
May 16, 2011
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tommy Hilfiger promotes the preppy look at IFM

Published
May 16, 2011

Tommy Hilfiger had already got people in Paris talking about him after he took his Pop-Up Preppy House to the French capital, which was set up on the square right in front of the Centre Pompidou. Now, Tommy Hilfiger has returned to Paris, only this time to promote in person the preppy look. Together with Lisa Birnbach, author of the Preppy Hand Book, the American designer went to French fashion school IFM to talk to students about this style and the identity of his brand.

Institut Français de la Mode, Tommy Hilfiger
Tommy Hilfiger with IFM's director Dominique Jacomet and students.


Two of the students in the crowd caught the designer’s attention, who was pleased to see them dressed in a preppy style and wearing all of the “codes” of his brand. Tommy Hilfiger then went on to announce that he wishes to soon add a homewear line to his brand’s already large product line, which includes men’s, women’s and children’s fashion, perfumes, household linens, etc.

By talking about "chic sportswear", New Hapstead, boat shoes, seersucker or even his competitors Ralph Lauren and Lacoste, the designer reinforced his brand’s image, which was brought back into fashion many seasons ago. The designer said: "The preppy look has always existed and will always exist. We simply have to adapt it and open it to new influences, be it rock ‘n’ roll or bohemian”.

Copyright © 2022 FashionNetwork.com All rights reserved.