Tommy Hilfiger opens on Paris' Boulevard des Capucines

By

Jean-Paul Leroy

Published
Mar 18, 2015

Tommy Hilfiger will officially inaugurate its new Parisian flagship on 31 March at 43 Boulevard des Capucines, at the former location of Foncier Home.

But for several days now, since the beginning of March, the brand has been welcoming its first customers in this American-sized store laid out across two levels with a very tall and wide façade.

The store displays mixed presentations and puts its mannequins into settings. Spread out over two levels and covering several hundreds of square feet, the luminous location has a ground floor and a mezzanine.

Nearly its entire offer is available at the location: men's and women's collections, accessories, the more formal tailored line, etc.

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At this intersection at the heart of Paris, Tommy Hilfiger joins neighbours Gant, Lacoste, Eden Park, Hackett, Aigle and McGregor, etc. This flagship is the brand's second one in Paris, with the first one on the Champs-Elysées. It succeeds a retail point that it had opened on Rue Saint-Honoré but which has since been closed.