Nov 15, 2010
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Tommy Hilfiger brings 'Classic American Cool' to Tokyo

Nov 15, 2010

The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation [NYSE: PVH], announces the opening of its largest flagship store in Japan and Asia located at 4-30-3, Jingumae, Shibuya-ku in Tokyo. Scheduled to open in March 2012, the store on Omotesando in Harajuku will join an elite mix of upscale retailers in one of Japan’s most renowned shopping districts and will anchor the 108 Tommy Hilfiger stores currently in Japan.

Tommy Hilfiger
Designer Tommy Hilfiger celebrates 25 years of 'Classic American Cool' at IHT Heritage Luxury conference in London

"This store will serve as the primary flagship location for our brand in Japan and will further support our significant retail business in Asia," said Fred Gehring, Chief Executive Office of the Tommy Hilfiger Group. "Following the Group's acquisition of the Tommy Hilfiger Japan Corporation in 2008, we have continued to develop the existing business by strategically aligning the Tommy Hilfiger brand’s regional positioning with its global identity. The Harajuku store reflects our firm belief in the potential for future growth in Japan and is the first in a series of steps to increase our presence in the market."

"I am excited to open a flagship store in Japan on Omotesando, one of the most renowned shopping locations in the world," said Tommy Hilfiger, Principal Designer and Visionary for the Tommy Hilfiger Brand. "As we celebrate our 25th anniversary, I'm looking forward to the next 25 years of continuing to strengthen our presence in important cities around the world such as Tokyo. The Harajuku store will capture the global Classic American Cool essence of the brand while also embracing Japanese heritage."

The new flagship will be 10,946 square feet, spanning three floors housing the latest men’s and women’s sportswear, runway and Hilfiger Denim collections. The Harajuku store will include several surprising design elements and will pay tribute to the brand’s roots, as well as to local heritage, by incorporating an eclectic mix of vintage furniture and accessories from America and Japan.

There are currently over 1,000 Tommy Hilfiger stores worldwide, with freestanding stores located in New York, London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Vienna, Hong Kong, Seoul, Shanghai, Buenos Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami, among other cities.

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