×
2 937
Fashion Jobs
ESTEE LAUDER
Tom Ford Beauty - National Sales & Education Director
Permanent · Londres
ESTEE LAUDER
Clinique - Area Sales & Education Manager
Permanent · Londres
BOOHOO GROUP
Production Manager
Permanent · LEICESTER
DOROTHY PERKINS
CRM Manager
Permanent · LONDON
MULBERRY
Marketing Director
Permanent · LONDON
HARRODS
IT Business Analyst (Supply Chain)
Permanent · LONDON
HEAD OFFICE
Senior Digital Marketing Executive – Ppc, Financial Services
Permanent · LONDON
HEAD OFFICE
Senior Digital Marketing Executive – Programmatic, Financial Services
Permanent · LONDON
HEAD OFFICE
Senior Project Manager
Permanent · LONDON
HEAD OFFICE
SEO Copywriter
Permanent · LONDON
HEAD OFFICE
SEO Manager – Financial Services
Permanent · LONDON
SELFRIDGES
Sales Manager - Kids, Toys And Home
Permanent · BIRMINGHAM
URBN
Free People Assistant Visual Manager - Kings Road, London
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · KINGSTON UPON THAMES
WAITROSE
Security Partner
Permanent · COULSDON
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
360 TALENT LONDON
Recruitment Consultant - Fashion Head Office
Permanent · LONDON
SHISEIDO
Nars Assistant Business Manager - Selfridges Exchange Sqaure (37.5 Hours)
Permanent · Manchester
LEVI'S
Ecommerce Project Manager
Permanent · London
VIVIENNE WESTWOOD
Legal Counsel
Permanent · LONDON
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
Ads
Translated by
Nicola Mira
Published
Jul 9, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tmall and trade show organiser Eurovet ink partnership deal for lingerie market

Translated by
Nicola Mira
Published
Jul 9, 2018

One of the objectives of Chinese e-tailer Tmall is promoting a more diversified lingerie range to Chinese consumers, notably younger ones, who are keen on having greater choice. This led Tmall to join forces with French trade show organiser Eurovet, a specialist in the lingerie market. They have inked a “long-term” partnership deal which was announced on July 7, at the opening of the Unique by Mode City show in Paris, and which will benefit the brands working with Eurovet.


Marie-Laure Bellon (Eurovet), left, and Christine Jiang (Alibaba) - Photo FashionNetwork.com


Eurovet will in fact act as an intermediary between Tmall and French and international lingerie labels exhibiting at its shows – events like SIL (Salon International de la Lingerie) in Paris and Curve in the USA. Eurovet will pick a selection of lingerie labels which will have the opportunity of tapping a new audience on the Tmall e-store.

In exchange, Tmall intends to support closely the brands which will be offered this opportunity, helping them set up their own website and providing information on the Chinese market. The same information will also be made available to professionals attending the Eurovet shows in Paris, via conferences and workshops.

“The goal is to deploy our respective expertise to offer new opportunities to lingerie labels, which are perhaps somewhat daunted by the challenge of Chinese e-commerce,” said Marie-Laure Bellon, President of Eurovet. According to iResearch, in 2017 Tmall was China’s third-ranked website in terms of gross merchandise value for brands.

The partnership will also enable Eurovet to promote its two supply-chain events in Asia, Interfilière Shanghai and Interfilière Hong Kong, with brands already working with Tmall, with the aim of boosting their connections with the Chinese fashion sourcing market.

Copyright © 2022 FashionNetwork.com All rights reserved.