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Published
Nov 16, 2016
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The White Company steps into Liverpool One

Published
Nov 16, 2016

Fashion and lifestyle retailer The White Company has launched a new flagship store at Liverpool One.


The White Company - Photo: Grosgovenor


The 5,212-sq-ft store will be the British brand’s flagship of the North West, showcasing the full range of exclusive lifestyle products from home accessories to clothing and childrenswear.

Will Kernan, CEO at The White Company said: “Liverpool ONE was the perfect choice for our new flagship store.  We had a terrific response from customers last year with our pop-up store and Grosvenor has been the ideal partner in creating this new flagship in the North West.  We are delighted to now be open and to be able to trade our full offer in the run up to Christmas”.

The store features a clean and timeless layout designed by The White Company’s in-house team to create a calm and inviting environment.

“The White Company is another great opening for Liverpool One”, commented Miles Dunnett, Director at Grosvenor Europe.

“They are a valued addition to the line-up of leading aspirational brands on Peter’s Lane and mark the latest in a line of strong retail additions to Liverpool One as a whole, including Victoria’s Secret, 7Liverpool, Bravissimo, Urban Decay, Rolex, Lindt, Smiggle and Jack Wolfskin.”

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